Coir Vikas Yojana - Export Market Promotion Scheme

What is the Coir Vikas Yojana - Export Market Promotion Scheme?

Coir Vikas Yojana - Export Market Promotion Scheme is a Central Sector scheme implemented by the Coir Board, a statutory body under the Ministry of Micro, Small and Medium Enterprises. According to the Coir Board, the scheme is run "with a view to improve the export performance of Indian Coir Sector through various export market promotion activities."

India is the world's largest producer and exporter of coir and coir products, and this scheme is the Coir Board's main instrument for building and holding overseas markets for the sector. It sits within the wider Coir Vikas Yojana group of Coir Board schemes, which also covers skill training, entrepreneurship development and domestic market promotion.

According to the Coir Board, the Export Market Promotion Scheme supports six kinds of activity:

1. Delegations, consultancy and information sourcing, sponsoring trade delegations and gathering market intelligence.
2. Participation in seminars and conferences relevant to the coir trade.
3. Participation in international fairs and buyer-seller meets: organising the Indian coir sector's presence at overseas exhibitions.
4. Publicity abroad: generic promotion of Indian coir in foreign markets.
5. External Market Development Assistance, financial assistance to micro, small and medium enterprises and exporters for developing export markets.
6. Coir Industry Awards — presented annually to recognise outstanding performance in export, domestic trade, research and development, and the functioning of units and societies.

Who is eligible for the Export Market Promotion Scheme?

You can apply if you are:

• A manufacturer of coir or coir products,
• A coir-sector entrepreneur, or
• An exporter of coir and coir products.

The scheme is aimed at businesses in the coir value chain that export or want to develop export markets. Exporters would typically hold an Import Export Code (IEC) from the DGFT and be registered with the Coir Board.

You cannot apply if:

• You are a member of the general public looking for a personal or household benefit, this is not a welfare scheme.
• Your business has no connection to the coir sector.

Because the scheme funds market-promotion activities rather than paying a fixed individual entitlement, support is tied to a specific approved activity such as participation in a named international fair or a delegation.

What documents are required?

How to apply for the Export Market Promotion Scheme

1. Obtain the application form from the Coir Board Head Office in Kochi, or download it from the Coir Board website at coirboard.gov.in.
2. Identify the export-promotion activity you are applying for, for example, participation in a specific international fair or buyer-seller meet, a delegation, or market development assistance.
3. Complete the form and attach the supporting documents, including proof of your coir business, IEC (for exporters) and details of the expenditure.
4. Submit the application to the Coir Board through the relevant Regional or Sub-Regional Office or the Head Office, as directed in the scheme guidelines, for approval before or after the activity as applicable.

Because the exact rates, ceilings and claim windows vary by activity and are revised from time to time, always confirm the current scheme guidelines with the Coir Board before incurring expenditure you intend to claim.

Help and contact

• Coir Board toll-free: 1800-425-9091
• Portal: coirboard.gov.in
• Head Office: Coir Board, Kochi, Kerala

A note on scope

Coir Vikas Yojana - Export Market Promotion Scheme is a sector-specific export-promotion scheme, not an individual benefit. It reaches its beneficiaries through activities; fairs, delegations, publicity and market development assistance; rather than through a per-person payment. Coir businesses should treat the Coir Board's Regional/Sub-Regional Offices as their first point of contact and rely on the official scheme guidelines for the precise financial assistance available for each activity, since those figures are set activity by activity and are not published as a single headline amount.